April 11th, 2019 1:16pm | Call Recording, Cloud, Quality Management,

By Ian Hunter, Journalist & former editor of Comms Business Magazine

These impacts are much more than the OPEX vs. CAPEX issue, however important that initially may be for supplier and reseller cash flows as they shift their own models from big lumps of cash up front to monthly recurring revenues. Many will have been through that pain barrier by now and loving the fact that a good proportion of their fixed operating costs are taken care of automatically each month.

Other impacts are not always immediately that obvious to the channel but are now seen as being significant to success.

Connectivity, specifically resilient, robust and available in sufficient bandwidth wherever it’s needed, is the foundation stone for cloud based business application deployment. This alone has propelled nascent markets in business continuity and disaster recovery and at the same time lead to newer innovations in networking to accelerate, such as SD-WANs.

Software defined wide area networks have been around for a while but have in reality been waiting on technology and capability to catch up with their promise of fast and flexible user configured networks before they can take off.

And we need this capability because?

Well, by and large, in response to demand caused by enterprises needing that promise to maintain or increase their competitive advantages, often on an international or global stage, through their ability to offer responsiveness, flexibility and customer service excellence.

And enterprises need to do this because the digital age in which we now live, where a single Tweet regarding poor service has the potential to send down share prices and drive users to alternative suppliers with higher Trust Pilot scores, dictates that if they don’t offer customer service excellence sales and profits will tumble. More than ever, user experience at all levels, is a key attribute in achieving and maintaining business success.

I have written previously that the era of business software that only runs on-premise deployments is past its peak and is now on the decline but the cloud currently makes up only a relatively modest, albeit rapidly growing, part of the overall IT estate. There remains a huge proportion of that estate that is still represented by customer premises-based solutions – assets in which equally huge investments have been made and assets that continue to provide working business solutions.

It is here that opportunities exist for business to extend or augment their investment in on premise solutions by integrating new and additional functionality via cloud-based applications and remove the prospect of losing those investments by switching out entirely to the cloud.

This option applies across a wide spectrum. Whether it is working with software run by partners and customers, or with mobile applications and other devices, or with the growing category of business applications that are only available as cloud-based SaaS (software-as-a-service) solutions.

The term hybrid integration describes this new reality and it is a route that can deliver a whole new world of business applications for business.

And you thought moving to the cloud was just about the opportunity to clear out all that dusty old kit you had in the cupboard under the stairs?


How Can Oak Help?

Oak is committed to offering ‘freedom of deployment’. Oak call recording, and quality management applications can be deployed on premise, in a private or public cloud. This freedom extends to the storage and archiving of voice data. Users can subscribe to a cloud service and store voice data on premises or deploy on premise and store voice data in the cloud.

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